A creator list is not a campaign

Influencer work fails when the brand is bolted on and the product is a cameo. Reach was never the brief. The brief is a set of films with one product truth, posted together.

Fit, then production

Cast for native fit, not follower count. Give each creator a concept they can own, then the kit they do not have: location, product, shot list, posting window.

Post like a unit

Sequence the posts. Put paid budget behind cuts that already work. Report creator and creative together. Staff it like a film unit — the insertion order is the last mile.