TVS · Influencer
10 Creators. 10 Shoots. One Coordinated Kerala Launch.
LSD Productions executed a creator-led influencer campaign for the TVS NTORQ 150 across Kerala, managing creator selection, scripting, brand approvals, scooter logistics, production coordination, content delivery and publishing.
To launch the TVS NTORQ 150 in Kerala through authentic, creator-led storytelling, building product awareness and engagement among young audiences while highlighting the scooter’s sporty design, performance, technology and riding experience.
LSD Productions aimed to deliver this through a coordinated network of 10 creators, managing the campaign end-to-end from creator selection and scripting to brand approvals, shoots, logistics, publishing and reporting.
The campaign required much more than identifying creators with large audiences.
Each creator needed a concept that felt native to their content style while communicating the NTORQ 150's key product features. At the same time, scripts, shoots, product communication and final edits had to move through a structured brand-approval process.
Coordinating 10 separate shoots across Kerala, including scooter availability and delivery, made execution and scheduling equally important.
Build the TVS NTORQ 150 campaign around creator-first storytelling, allowing each influencer to present the scooter in a way that naturally fits their personality and audience.
LSD Productions coordinated the complete campaign journey—from creator selection, individual concepts and scripts, TVS approvals and vehicle logistics to shoots, revisions, publishing and reporting—while maintaining consistent product messaging across all 10 creators.
Social strategy, creator partnerships and short-form content built to earn attention and engagement.
Influencer Campaign
Creator-led Instagram reel from the TVS NTORQ 150 Kerala influencer campaign, featuring @priya.p.varrier.
Influencer Campaign
Creator-led Instagram reel from the TVS NTORQ 150 Kerala influencer campaign, featuring @octane_girl.
Influencer Campaign
Creator-led Instagram reel from the TVS NTORQ 150 Kerala influencer campaign, featuring @indrajith_vlogy.
Influencer Campaign
Creator-led Instagram reel from the TVS NTORQ 150 Kerala influencer campaign, featuring @sreeya_iyerr.
Influencer Campaign
Creator-led Instagram reel from the TVS NTORQ 150 Kerala influencer campaign, featuring @fukru_motopsychoz.
Influencer Campaign
Creator-led Instagram reel from the TVS NTORQ 150 Kerala influencer campaign, featuring @n44zm.
Influencer Campaign
Creator-led Instagram reel from the TVS NTORQ 150 Kerala influencer campaign, featuring @mahir_shanz___.
Influencer Campaign
Creator-led Instagram reel from the TVS NTORQ 150 Kerala influencer campaign, featuring @rish_nk.
Influencer Campaign
Creator-led Instagram reel from the TVS NTORQ 150 Kerala influencer campaign, featuring @subintarzanofficial.
Influencer Campaign
Creator-led Instagram reel from the TVS NTORQ 150 Kerala influencer campaign, featuring @arunsmoki.
