Challenge
The challenge was to create a credible news brand and a content-heavy web portal without compromising readability, navigation or visual identity.
Unlike a conventional corporate website, a news portal needs to accommodate multiple stories, categories, headlines and updates simultaneously. The design therefore had to establish a strong information hierarchy while allowing readers to quickly discover important and relevant content.
At the brand level, Narada News also needed a logo that could function across digital publishing environments and remain recognizable across different formats and screen sizes.
