Challenge
The project required much more than creating a logo for a show.
Pearle’s hand-drawn reference needed to become a polished, recognisable identity that retained her personality and creative intent. At the same time, the show format, promotional creatives and digital presence needed to follow a consistent visual and content direction.
Bringing together home-studio production, episode planning, publishing and website development made coordination essential to turning the initial idea into a show ready for launch.





