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Thinking that moves the work forward.

A creator list is not a campaign

Marketing · 8 Sept 2026

A creator list is not a campaign

A list of accounts is a media buy. A campaign is a shoot, a concept and a calendar.

If brand and performance use two briefs, the campaign is already split

Marketing · 12 Aug 2026

If brand and performance use two briefs, the campaign is already split

Two briefs make two campaigns. Write the commercial job once.

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